Netflix wins first round in online DVD rental war

This week, it became evident that Netflix came out on top as a market leader as far as the movie rental industry goes.

Netflix was embroilled in a bitter turf war with longtime Rental Moghul, Blockbuster. This year Blockbuster switched places in market value over the course of an intense, year-long price war, with Netflix — which has no debt — now worth $1.5 billion, compared with Blockbuster at $684 million and more than $1 billion in debt.

This despite the fact that Blockbuster launched an intense year long offensive to specifically target the once small fish, Netflix. This only goes to show you how once market elephants, find it difficult to make the turn around until it is too late… making for spectacular downfalls.

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